Forkr
Our Mission
Help grocery shoppers make smarter,
healthier and faster decisions through AI
The Pain
Too Many Choices, Zero Label Transparency
Spending half your grocery trip reading fine print and comparing complex labels wastes time in every aisle.
The Solution
Meet Forkr: Your Grocery AI Assistant
Forkr pre-analyzes local store inventory against your unique health goals before you step foot inside, eliminating the manual label reading so you can shop in seconds.
Why Now
Hidden Additives Are Finally Under the Microscope
As awareness around seed oils, synthetic dyes, and ultra-processed additives grows, shoppers need an instant, automated way to screen products before buying.
Forkr in Action
Watch the Beta experience that helps you make smarter food choices faster
Frequently Asked Questions
No. That's the "Research Project" we've eliminated. Forkr reads the food labels of the products in the store before you enter. You just grab your personalized matches and go.
We've built an "Intelligence Layer" that cross-references the latest HHS mandates with 33,000+ nutrition labels daily, flagging toxins like Red 40 or seed oils long before the labels change.
Scanning apps are reactive—you're still doing the work. Forkr is proactive. We don't just tell you a product is bad; we find your perfect "Yes" before you even pick up a basket.
Gus’s Community Market — 2111 Harrison St, 1101 4th St, 1530 Haight St, and 3701 Noriega St Unit A, San Francisco. Draeger’s Market — 1010 University Dr, Menlo Park. More stores are on the way.
Meet the Founders
Two builders passionate about fitness and making healthy eating easier
Joe Canepa
Co-Founder & CEO
Ex-collegiate athlete who spent years meticulously tracking labels and nutrition. Built Forkr to end the aisle-by-aisle guesswork and make clean eating effortless for everyone—no manual label reading or tedious calorie counting required.
Tom Ryan
Co-Founder & CTO
Software engineer and fitness enthusiast tired of misleading food labels. Leveraged AI and local store data integration to turn complex ingredient lists into clear, instant health insights at scale.
Want to Learn More?
Schedule a quick call with the founders to discuss partnerships, investment opportunities, or just chat about nutrition tech.
Book a Discovery Call